Foundational values

• Integrity & Honesty
• Innovation
• Customer Orientation
• Accuracy
• Commitment
• Enthusiasm
• Responsiveness

Service Feature

• Quality Service
• Creativity
• Reliability

Resultant Benefit Values

• Customer Service
• Excellence
• Empowerment
• Community Benefit
• Achievement
• Competitive Edge
• Market Leader

Legacy Values

• Credibility
• Consistency
• Accessibility